Monday, November 12, 2012

Quebec's corner stores: disappearing neighbourhood heroes coping with government attack

   Depanneurs are, as the name suggests, a huge asset to a neighbourhood, offering convenient, environmentally-friendly shopping until late at night. They offer a friendly, social experience for shoppers who can buy from someone who knows them and is part of their community. And yet, the Quebec government has chronically made life miserable for depanneurs with wrongheaded policies have hurt the bottom lines and wiped many out of business.
Reward your local depanneur
   The total number of depanneurs plummeted in the mid-90s when government turned a blind-eye to smuggled cigarettes. Smokers managed to get their nic-fix from black marketeers for a cheaper price and as a result many corner stores went broke: the 11,500 depanneurs in Quebec in 1988* has now been reduced to just 5,800
   Corner stores cope with an endless onslaught of government regulation that you are possibly unaware of. For example, traditionally to get a license to sell beer or wine, you've got to show proof that over half of your business is derived from items other than alcohol. 
   Logically, government should ease up on the rules and instead encourage depanneurs because they are an environmentally-friendly alternative to people who want to live without cars. Most people in the city can walk to a corner store within about two minutes and that same cannot be said for larger grocery stores, which invariably require some form of polluting motorized transit.  
   But government does not seem it this way.  
   They have yanked video lottery terminals from such places, even though the typical VLT player is an elderly person who wants an excuse to get out of the house and linger. But the occasional demonic gambling fiend has given the VLT a bad name. A simple solution could easily be found, for example, such machines should only be operable with a special card, which expires when you lose too much money.  
   Then there was the powerwall ban of 2005, in which depanneurs were forbidden from displaying a giant wall of cigarettes behind the cash. Tobacco companies paid those stores between $1,000 to $6,000 a year for such displays and the government did nothing to cover that loss, or those incurred by their ongoing battle to fight smoking. 
   And Quebecers are drinking more booze than in the past, but beer sales have only remained stable while wine and spirits are way up. But corner stores are not being permitted to enjoy the fruits of that bonanza. They are not permitted to sell hard liquor and their wine selection is legally limited to wines bottled in Quebec, generally considered to be of a lower-quality. 
   A study came out a few years ago noting that one quarter of Quebecers were buying their groceries at the corner store. This news was greeted with shock and abhorrence, as people assumed that those consumers were malnourished. 
   Instead we should have applauded that news, as depanneurs are closer to their customers, both personally and geographically, government should instead have encouraged the depanneurs to keep selling their wares, but encouraged them to supply healthier food. 
   Depanneur owners have a weak lobby. They are busy working and don't speak great French or English anyway. 
   The group that fights for them, the Quebec-City based AMDEQ is well-intentioned but chummy with the provincial government, as it has heavily promoted language courses for depanneur owners, not something which is directly linked to profits.
   Some shoppers might feel that the mark-up on items in a depanneur is a bit high, but paying a few cents more for eggs and rewarding a person who is in your community who offers necessities at a spot near your home until late at night is good karma. 
   Besides, travelling to a more distant, lower-priced grocery store will cost you in money and time and gas anyway, so feel good about patronizing your local corner store. 
   I'd recommend, meanwhile that depanneurs organize schemes to encourage shopper loyalty, for example they could start a computerized reward-point system that gives you a free lottery ticket, or something of that ilk, for every certain number of dollars you spend in such establishments. 
*Toronto Star July 30, 1988 F-7

12 comments:

  1. Chuck3:12 pm

    Once all that's left are groceries and liquor stores, we will realize how great depanneurs are.

    ReplyDelete
  2. Anonymous9:49 pm

    Phack the AMDEQ.
    Montreal Board of Trade, too.
    Neither of them have any business endorsing or encouraging language policy, or any other political agenda that does not promote economic growth.
    Charlie.

    ReplyDelete
  3. Having recently moved from Britain where corner shops suffer a similar plight exacerbated by the invasion of small units run by supermarkets, Quebecers should cherish their depanneur.

    Depanneurs are in tough spot, but there are some other ways they and their lobby group can help themselves though. One suggestion might be to rather than rely on booze, fags and gambling, offer high quality non-perishable foods from local suppliers. This way they're offering something which the supermarkets, which demand large supplies for large distribution networks, can't easily take away from them.

    I do appreciate that this suggestion may be of limited use outside of areas of which are gentrifying, but it does seem that the lobby group could do more to help deps use their small size as an advantage.

    ReplyDelete
  4. Up until sometime in the 1980s when the laws were changed, the large supermarket chains were not permitted to sell beer or wine.

    This was to enable the small depanneurs (then called grocery or variety stores) to have a greater flow of customer-trade than what currently exists, as they are now, of course, forced to compete with IGA, Metro, Loblaw's in the sale of beer, wine.

    You may be surprised to know that in Australia some IGAs and other large supermarket chains have special hard liquor sections in their stores. Otherwise, booze can be purchased at ubiquitous "bottle shops".

    ReplyDelete
  5. You make some good points. I suspect the more rigid rules are probably supported on the sly by Couche-Tard, which has been sucking away a lot of traditional dépanneur business in some neighbourhoods. The pseudo-deps run by some gas stations are also unfair competition, supported as they are by oil companies rather than by, say, one hard-working Asian family.

    Somehow my local Chinese-owned dep manages to keep prices lower than the Couche-Tard anyway, but I have no idea how.

    I've argued with people on my blog about whether all stores should be accessible to the disabled. A lot of deps are in odd spots, up or down a few stairs, things like that. Couche-Tard ought to support this trend because they can afford to remodel their stores to be wheelchair accessible; the Chinese-owned deps will have to go out of business.

    ReplyDelete
  6. Anonymous11:08 am

    What happened to those depanneur chains that were around some years ago (Perette, La Maisonee, Provisoir)? They disappeared, while many independents remained.

    ReplyDelete
  7. 514-48911:45 am

    I think storge space and cash flow probably play a big part in a deps success. The owners of my corner store are forever buying large quantities of the best deals they find.

    ReplyDelete
  8. La Maisonee was a division of Steinberg's, so, when it went under, so did their dep division. Perrette, based at 999 boul. St-Martin O. in Laval, morphed into Couche-Tard, under former Perrette executive Alain Bouchard, and Couche-Tard acquired Provi-Soir from Provigo when such was superfluous to them after being acquired by Loblaw.

    ReplyDelete
  9. Anonymous2:21 pm

    True story: I was 16 before I realized that depanneur wasn't an English word.

    ***
    I like deps/smaller fruit & veggie vendors and am often pleasantly surprised when their prices are lower than the bigger stores.

    -Kevin

    ReplyDelete
  10. The Couche-tard on Queen Mary Rd. west of Earnscliffe has been demolished. It had been there for a long time.

    In Victoria, B.C. I saw the same "red owl on blue" sign on their local "depanneurs", but I forget what they are called out there. Obviously part of a chain.

    Perrette, I believe, went bankrupt and was bought out, as an earlier blog poster has indicated.

    Okay...here's a laugh: when I was a very small kid roaming around my neighbourhood and elsewhere, whenever I saw a variety store or bakery, etc., with the word "kosher" on the sign (believing it rhymed with "washer"), I would think to myself, "Gee, that guy Kosher sure has a lot of stores!".

    But then, how many Newfies watching hockey on CBFT TV channel 2 really thought that the player "La Rondelle" was pretty damn good, since he was obviously all over the ice!

    ReplyDelete
  11. 514-48910:30 am

    @ Urban
    Mac's Milk uses the same owl.

    ReplyDelete
  12. Anonymous12:37 pm

    The recently-demolished Couche-Tard on Queen Mary had originally opened as a La Maisonnee.

    ReplyDelete

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