"If you ate a hot dog or hamburger at Expo '67, it probably was putrid."
That devastating lead went into wire copy newspaper articles published across the world on June 2, 1975.
One could not imagine a worse public relations disaster, particularly one year before the Montreal Olympics.
One month later another article twisted the knife into Montreal's reputation: “In a city that advertises itself as the gourmet capital of North America one man's meat literally has become another man's poison.”
It was a field day for writers with an open range to blast away at Montreal's corruption.
"Crooked suppliers unloaded tons of carrion at the St. Lawrence River extravaganza," as one journalist noted.
The tainted meat – cut from animals that were either diseased, crippled or had been dead for some time – went mostly into sausages, hamburger and pizza ingredients, the scandal has caused noticeable drops in business in even some of the city's better steakhouses.
Details of the tainted meat scandal emerged during one of the endless 70s crime probes held in Montreal.
Montreal Mafia chiefs Paolo Violi and Vic Cotroni were at the centre of the scandal, as the meat their Reggio Foods supplied to Expo '67 and the Quebec 1973 Games was not even fit for animals.
The inquiry led to fraud and other charges against 10 distributors, notably Federated Packing of Magog, which sold 95,000 lbs of bad meat, simply putting into into packages labelled Quebec Approved.
They paid 40 cents per pound and then sold it for 50 cents a pound. Company representative Andre Smith confessed that he was not proud of what he did but just got greedy.
Athletes at the August 1973 Quebec Games in Rouyn were fed 1,200 lbs of horse meat disguised as beef, leading 40 athletes to become ill.
And 500 lbs of bad meat was sold to Expo '67, meat that came from sickly or already-dead animals. That meat is usually sold to pet food companies. Those companies became aware that something crooked was up when they found it increasingly difficult to purchase their supplies from the usual sources
Willie Obront, who ran Obie's Meat Market, told a crime commission in Feb 1973 that he was part owner of Alouette Meat that received a $72,000 contract from the Quebec Pavillon at Expo 67.
The scandal was at its worst between 1971 to 1974 when Quebec imported lots of tainted meat from Ontario.
But the scandal was ongoing on from at least 1958 when a butcher in Three Rivers was selling decaying animal flesh to butchers.
Quebec only had four meat inspectors, so there was a massive under-staffing issue which led to the abuse.
Nonetheless the provincial health ministry dismissed reports of the bad meat in 1962 as Health Minister Andre Pelletier said that reports of 30 tons of tainted meat distributed from Three Rivers was unlikely.
The minister noted that 95 percent of the meat came from large companies and only about five percent of Quebec's meat comes from farmers near Three Rivers.
Reports suggested that consumers were quickly over the shock and it did not cause any long-term changes to their meat consumption patterns.
That devastating lead went into wire copy newspaper articles published across the world on June 2, 1975.
One could not imagine a worse public relations disaster, particularly one year before the Montreal Olympics.
One month later another article twisted the knife into Montreal's reputation: “In a city that advertises itself as the gourmet capital of North America one man's meat literally has become another man's poison.”
It was a field day for writers with an open range to blast away at Montreal's corruption.
"Crooked suppliers unloaded tons of carrion at the St. Lawrence River extravaganza," as one journalist noted.
The tainted meat – cut from animals that were either diseased, crippled or had been dead for some time – went mostly into sausages, hamburger and pizza ingredients, the scandal has caused noticeable drops in business in even some of the city's better steakhouses.
Details of the tainted meat scandal emerged during one of the endless 70s crime probes held in Montreal.
Montreal Mafia chiefs Paolo Violi and Vic Cotroni were at the centre of the scandal, as the meat their Reggio Foods supplied to Expo '67 and the Quebec 1973 Games was not even fit for animals.
The inquiry led to fraud and other charges against 10 distributors, notably Federated Packing of Magog, which sold 95,000 lbs of bad meat, simply putting into into packages labelled Quebec Approved.
They paid 40 cents per pound and then sold it for 50 cents a pound. Company representative Andre Smith confessed that he was not proud of what he did but just got greedy.
Athletes at the August 1973 Quebec Games in Rouyn were fed 1,200 lbs of horse meat disguised as beef, leading 40 athletes to become ill.
And 500 lbs of bad meat was sold to Expo '67, meat that came from sickly or already-dead animals. That meat is usually sold to pet food companies. Those companies became aware that something crooked was up when they found it increasingly difficult to purchase their supplies from the usual sources
Willie Obront, who ran Obie's Meat Market, told a crime commission in Feb 1973 that he was part owner of Alouette Meat that received a $72,000 contract from the Quebec Pavillon at Expo 67.
The scandal was at its worst between 1971 to 1974 when Quebec imported lots of tainted meat from Ontario.
But the scandal was ongoing on from at least 1958 when a butcher in Three Rivers was selling decaying animal flesh to butchers.
Quebec only had four meat inspectors, so there was a massive under-staffing issue which led to the abuse.
Nonetheless the provincial health ministry dismissed reports of the bad meat in 1962 as Health Minister Andre Pelletier said that reports of 30 tons of tainted meat distributed from Three Rivers was unlikely.
The minister noted that 95 percent of the meat came from large companies and only about five percent of Quebec's meat comes from farmers near Three Rivers.
Reports suggested that consumers were quickly over the shock and it did not cause any long-term changes to their meat consumption patterns.
We had season passports to Expo '67, so we went fairly often. I seem to recall sometimes even after school on a weekday.
ReplyDeleteBu other than Belgian Waffles, and the vanilla/chocolate soft ice cream, I don't remember having a lot of food at Expo or LaRonde. We generally packed a lunch, though maybe we got something to drink over there. My mother even made net bags for the lunches, easy to fold up after we'd eaten.
I wish I knew where my passport was. I can't even find the Expo '67 Guidebook, but both must be hidden away somewhere. The guidebook for the 1954 New York World's Fair washed up at some point, then got buried again. I've looked, and the 1964 Guide is available online (as well as some home movies at archive.org, but I haven't seen the Expo 67 Guide online. If they could do it for a reasonable price, a reprinting for the fiftieth anniversary might be nice, or sell it as a cheap ebook.
Michael
Oddly enough, I never purchased the Expo67 passport, but I did buy the 350-page, white soft-cover Official Guide which, by the way, sold for only $1.00.
ReplyDeleteIt was published by Maclean-Hunter and might possibly be archived by Glenbow.org or another Canadian archive source. Seek and ye shall find.
Although I only visited Expo67 twice on May 1st and 2nd, I kept my own itinerary notes which I still have in my files along with a few other pamphlets and souvenirs.
As my original copy of this "Guide Officiel/Official" soon became somewhat scuffed and dog-eared, I deliberately purchased another one to save for posterity and which I still have (sorry, not for sale) along with the official fold-out map which also sold for $1.00 measuring 8 3/4 by 11 1/4 inches. The Royal Bank also put out a handy, smaller map-booklet.
Despite being buried away in a box at the back of my closet, the pages of this second, pristine copy of the guide book have become brown along the edges and somewhat brittle with age since it was printed on cheap, glossy, magazine-type paper, so I handle it rarely and with care.
Unfortunately, I did not have the opportunity nor the urge to visit every pavilion at Expo67--only the ones which interested me at the time. In particular, I remember the Labyrinthe and Kaleidoscope for their amazing special effects and many others too numerous to mention here.
When Expo67 closed, I did visit the follow-up Man and His World site and La Ronde more frequently in the ensuing years. The crowds grew smaller and inevitably the majority of the remaining pavilions slowly crumbled and were eventually demolished as they were not built to endure winter.
I don't remember what I ate in particular at Expo67 as I did not make specific notes about it, but it was probably lunch and snacks at the many fast-food stalls. I seem to recall published praise for the restaurant at the Swiss Pavilion but I don't believe that I dined there myself unless it was sometime later at Man and His World--if the Swiss Pavilion was even open then.
I do, however, remember Expo67 was a girl-watcher's paradise during that era of the mini-skirt! First time I ever saw a girl wearing clogs as well, frivolous as this seems today. Who could even walk in those things?
Who recalls the major blunder at La Ronde where in the early days of Expo67 many visitors discovered the blatantly obvious way to enter the playground free-of-charge?! Either somebody goofed or didn't realize that the gate to what I think was the staff's parking lot was wide open to anyone who either deliberately or inadvertently wandered inside that way. Not sure how long this free access lasted, but it was mentioned in the newspapers.
Who remembers that American musician whose hobby was to always be the "official first in line" at the opening day of every world Expo? Was he attempting to get into the Guinness Book of World Records?
Anyway, somehow this character did manage to wangle (or bribe?) his way to be at the main turnstile of every Expo (including Expo67) he visited in order to get his ticket or passport time-stamped ahead of everyone else. A remarkable feat when you think about it!
Apparently he pulled this off for many years until finally at Brisbane, Australia's Expo88 someone deliberately or accidently opened a different turnstile elsewhere at the site, thus granting somebody else the privilege of being the "Number One Visitor". Boy, was that musician ever furious when he found out!
When visiting Expo2000 in Hanover, I came across a video screen showing clips from previous Expos around the world including Expo67 which, of course, brought back memories.
We had passports to Expo 67, I was twelve years old during Expo. I remember eating quite a lot of pizza; I'd get it by the slice. I am still alive to tell the tale. I don't remember ever feeling sick after eating it.
ReplyDelete