Mtl's submarine sandwich advantage not magic enough for Ivan Reitman

The father-son film directorial team of Ivan and Jason, are Montrealers who have delivered such films as Ghostbusters and Juno.

What youze might not have known is that Ivan Reitman came within a hair of going into retail as well, as a peddlar of submarine sandwiches in the early 60s.   Apparently Montreal was way ahead of Toronto in terms of submarine sandwiches back in those days.
   Here's Jason telling the story about how his dad Ivan almost devoted his career slapping on mustard in long breads in Toronto.

   When he was at my age, at the time—when he was like 17 or 18. He had grown up in Toronto and he went to Montreal. And, in Montreal, he discovered submarine sandwiches, just a foot-long sandwich—and they were really popular, apparently, in Quebec.

   And he came back to my grandfather, he said, “Dad, you gotta give me the seed money to start a submarine sandwich store. I just got back from Quebec, they were really popular, we can make a fortune, they’re really delicious, and please, let’s start a sandwich company!” And my grandfather said, “You know, son, I’m sure these sandwiches are very good, and we could probably make real money doing that, but I just don’t think there’s enough magic in it for you.” And my father went to college, and started a film club, and became a filmmaker. And so he said to me, he said, “Look, there isn’t a more noble profession in the world than being a doctor, and if you became a doctor, Jason, you know, your mother and I would be over the moon. We’d be so proud of me. But I just don’t think there’s enough magic in it for you.” And he said, “Look, you have to follow your heart.”