Anybody who has walked the streets of the isle-city-of-the-St. Lawrence has seen this logo on stylized caps and other garments.
Years after the team has departed the logo has endured and remains possibly more popular than ever. Several explanations have been offered, including nostalgia, support for the underdog or the triumph of the unspoken consumer boycott that led the city to sacrifice its beloved team rather than submit to the oppression proposed by the evil cap-opposing lords of baseball, (Steinbrenner, Selig et al).
But the main reason is that it's a beautiful logo. What makes it beautiful? The round shapes.
The human mind, Chimples tells us, has an aversion to corners and sharp objects. We dislike edges because we fear that we can fall on them and lose an eye or something.
We love roundness, that's why children love Charlie Brown and Caillou. It's the most pleasant shape. The Canadiens' logo has too many sharp edges to ever be appreciated like this beauty. The OUI referendum signs, with their generous roundness, greatly outclassed the NON signs in the last referendum, surely contributing to the closeness of the vote. So go out and wear your Expos emblem proudly, it will put a smile on the faces of those around you.
Years after the team has departed the logo has endured and remains possibly more popular than ever. Several explanations have been offered, including nostalgia, support for the underdog or the triumph of the unspoken consumer boycott that led the city to sacrifice its beloved team rather than submit to the oppression proposed by the evil cap-opposing lords of baseball, (Steinbrenner, Selig et al).
But the main reason is that it's a beautiful logo. What makes it beautiful? The round shapes.
The human mind, Chimples tells us, has an aversion to corners and sharp objects. We dislike edges because we fear that we can fall on them and lose an eye or something.
We love roundness, that's why children love Charlie Brown and Caillou. It's the most pleasant shape. The Canadiens' logo has too many sharp edges to ever be appreciated like this beauty. The OUI referendum signs, with their generous roundness, greatly outclassed the NON signs in the last referendum, surely contributing to the closeness of the vote. So go out and wear your Expos emblem proudly, it will put a smile on the faces of those around you.
I never got to understand that logo. I surmise it’s a kind of extreme stylization of a “M”, but I cannot fathom the idea behind it.
ReplyDeleteOh well. Anything to have the people sleep so they don’t get interested in politics and get really effective politicians that works towards the people’s interest elected…
It has CB in it, so it pleased owner Charles Bronfman.
ReplyDeleteI think the rest is like an E and M like Expos and Montreal. The B is for baseball. Anyway, regardless, it's a pleasant shape and nice colours.
hahaha!
ReplyDeleteNever thought of it that way... Makes me want to find a t-shirt with that logo!
Sorry but I think it looks like two penises pushed together...
ReplyDelete