Friday, October 24, 2014

Chez Mado on Pie IX - why was it closed and demolished?

Mado staff final night after 40 years as a strip club
   Chez Mado, a throwback old-time peeler joint on Pie IX, complete with epic retro motel-style sign out front was shut down and demolished four months ago but questions linger about the events that led to its closure.

  But first a little history.
  The 1965 building was purchased 52 years ago by Madeleine Giroux, who sold her home for $11,000 to buy the property and open a snack bar to earn enough money to raise her young daughters.
   A mini-putt and swimming pool out back helped turn the ramshackle joint popular and it became a magnet for minor celebrities in a fast-growing Montreal North.
   In 1967 Madeleine obtained an alcohol permit and sold her car so she could buy a big supply of booze.
   There was an orchestra and ballroom dancing below while the family lived upstairs.
Madeleine "Mado" Giroux 
   In 1972 the doorman persuaded Madeleine and her daughter Lison to allow pasty-and-panties dancing in during the day.
   The format proved so popular that the entire upstairs was gutted and transformed into a full-time peeler joint in 1974.
   Madeleine sold the business to ex-cops Maurice Lacroix and Normand Beauchamp in 1976.
   Daughter Lison stayed on as an employee and remained until its final closure.
   More recently, according to reports, the borough frowned upon the place and pleaded with owner James Kouri to repurpose the building. Two years ago he finally agreed and the demolition took place in June.
   The city councillor for the area, Monica Ricourt is a Haitian-born Montrealer first voted into power in 2009. I have not managed to speak to her as of yet (and don't expect a call back because Transit Committee members often claim to be too busy to return calls.)
   If indeed the borough frowned upon this place, what - if any - enticement or pressure-style measures were taken to encourage the demolition?
Mado Giroux (photo from courrierdeportneuf)
  A nearly-completed residential project has been built on the site. It's clearly a commercial strip, so a look at the zoning question might also be of interest.
   I visited the club before it closed and had a delightful conversation with a coffee coloured bikini-clad young woman about some shady local characters she had met. The doorman was quite friendly and the place was packed.
   A perusal of the merb.cc sex consumer discussion forum and a peek at photos on social media also suggest that there was nothing sinister about the place other than young women making some money and young men being entertained.
   As we've recounted on this site, several politicians have ongoing campaigns against strip clubs and massage parlours. Indeed one person on my Facebook page crowed recently about having persuaded councillor Jeremy Searle to pressure an NDG massage parlour to close, even though there had been no evidence of its causing any disturbance. 

2 comments:

  1. The condo project being built on the site is almost complete

    ReplyDelete

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